How to tell if that viewer photo is fake
New artificial intelligence tools are making it more difficult to determine what’s real and what’s not.
THE AI WEATHER TOOL IS AVAILABLE NOW FOR ALL HELLERWEATHER COACHING CLIENTS
New artificial intelligence tools are making it more difficult to determine what’s real and what’s not.
Go beyond the typical maps and graphics to provide essential information viewers want to know and need to know.
Text-based scenes can be an effective way for broadcast meteorologists to deliver the essential message.
Reputations can be ruined if local TV stations don’t provide critical information when viewers need it most.
Effectively communicating threats and impacts of winter weather requires the right data used at the right time.
Reduce repetition and tell more engaging weather stories by combining different types of data.
Recommendations for broadcast meteorologists who deliver information to viewers stressed out by the weather.
Broadcast meteorologists can produce more captivating weather hits by using data to tell a story.
Some viewers need the essential message spelled out for them, literally.