NOW, MORE THAN EVER.
“Consumers are sampling right now, making it the perfect time to reinforce or reassess your brand position, and keep feeding that desire to watch.”
Even during a pandemic, weather remains the number one reason consumers watch local news. That’s why broadcast meteorologists must establish themselves as the go-to weather expert in their community every day on every platform.
HellerWeather offers a unique professional development experience that combines virtual coaching sessions with online lessons on effective weather communication. WxCommPro enables broadcast meteorologists to differentiate themselves using Meteorology Marketing. This proprietary strategy was developed by Tim Heller, an AMS Certified Broadcast Meteorologist with decades of major-market on-air experience.
This cost-effective solution bridges critical skills gaps, improves performance, and increases proficiency in these six core competencies:
NEWS & INSIGHTS:
Power on. Pipes thawed. Sidewalk shoveled. Time for broadcast meteorologists to review the weather coverage from the last winter storm.
Three things you should do that will make your augmented reality content look...real!
I am partnering with The Weather Company, an IBM Business, to help their clients uplevel their productivity and performance on Max Reality.