“Consumers are sampling right now, making it the perfect time to reinforce or reassess your brand position, and keep feeding that desire to watch.”
~Dick Haynes, Senior Vice President of Research at Frank Magid Associates
VIRTUAL COACHING
FOR BROADCAST METEOROLOGISTS
The pandemic will eventually end, but weather will remain the number one reason consumers watch local news. That’s why broadcast meteorologists must demonstrate expertise every day on every platform. Now, more than ever.
Virtual Coaching from Tim Heller is based on the Fundamentals of Effective Weather Communication which empowers broadcast meteorologists to differentiate themselves in the market by producing and publishing with a purpose: to engage the consumer.
This cost-effective solution bridges critical skills gaps, improves performance, and increases proficiency in these six core competencies:
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Meteorology Marketing builds weather awareness and brand loyalty
Local TV stations need a new weather coverage strategy that proves the value of their product in a way that connects with consumers.
Consumers turn to local media for latest on COVID-19
Local television stations report higher ratings as viewers seek out the latest information on COVID-19 and its effects on their community.
Why Social Media Shouldn’t be the Primary Way You Communicate
Social media can build brand awareness and weather awareness. But the lack of control creates problems.
Evaluate your weather communication performance and productivity, and identify areas that need attention.