NOW, MORE THAN EVER.
“Consumers are sampling right now, making it the perfect time to reinforce or reassess your brand position, and keep feeding that desire to watch.”
The pandemic will eventually end, but weather will remain the number one reason consumers watch local news. That’s why broadcast meteorologists must demonstrate expertise every day on every platform. Now, more than ever.
Virtual Coaching from Tim Heller is based on the Fundamentals of Effective Weather Communication which empowers broadcast meteorologists to differentiate themselves in the market by producing and publishing with a purpose: to engage the consumer.
This cost-effective solution bridges critical skills gaps, improves performance, and increases proficiency in these six core competencies:
NEWS & INSIGHTS:
I am partnering with The Weather Company, an IBM Business, to help their clients uplevel their productivity and performance on Max Reality.
‘Tis the season for making resolutions and setting weather coverage goals for the New Year.
At some point, weather presentations that don't utilize augmented reality will stand out for the lack of innovation and creative storytelling.