HellerWeather Reinvents Local Weather Coverage

Reinventing Local
Weather Coverage

A lot has been said about reinventing local news, but not much about the number one reason people still follow local news.

Connecting with contemporary consumers requires updated weather coverage strategies for both broadcast and digital platforms, including the appropriate integration of artificial intelligence workflow aids like elvex and the proprietary AI Weather Tool.

HellerWeather provides the only coaching, training, and guidance for meteorologists from a meteorologist. This unique insider perspective creates an instant connection with weather teams and drives accelerated growth.

 

Tim Heller Speaks Weather

Tim Heller is not a news consultant. He is an AMS Certified Broadcast Meteorologist and Weather Communications Coach with decades of major-market on-air experience. Tim understands the evolving landscape of weather communication: from traditional broadcasting to digital engagement.

That’s why broadcast meteorologists trust Tim and news managers value him.

Reinventing
Local Weather
Coverage

A lot has been said about reinventing local news, but not much about the number one reason people still follow local news.

Connecting with contemporary consumers requires updated weather coverage strategies for both broadcast and digital platforms, including the appropriate integration of artificial intelligence workflow aids like elvex and the proprietary AI Weather Tool.

HellerWeather provides the only coaching, training, and guidance for meteorologists from a meteorologist. This unique insider perspective creates an instant connection with weather teams and drives accelerated growth.

 

Tim Heller Speaks Weather

Tim Heller is not a news consultant. He is an AMS Certified Broadcast Meteorologist and Weather Communications Coach with decades of major-market on-air experience. Tim understands the evolving landscape of weather communication: from traditional broadcasting to digital engagement.

That’s why broadcast meteorologists trust Tim and news managers value him.

"All of our meteorologists appreciate the way Tim Heller helps them not only with the science part of forecasting but in the story telling. Tim always has been the Calm in the Storm and he is the same way with the teams he coaches. His experience doing what they do helps put them at ease and opens them up to improving their weather communication skills."
Marybeth Jacoby News Director
Grey Media
"All of our meteorologists appreciate the way Tim Heller helps them not only with the science part of forecasting but in the story telling. Tim always has been the Calm in the Storm and he is the same way with the teams he coaches. His experience doing what they do helps put them at ease and opens them up to improving their weather communication skills."
Marybeth Jacoby News Director
Grey Media
"Tim Heller really opened my eyes on how artificial intelligence can help me in my work day.
As the work load continues to increase for broadcast meteorologists, AI will be a necessary tool as we go forward into digital and streaming."
Tom Kippen Chief Meteorologist
WJMN/WBUP/WKBP
"Tim Heller really opened my eyes on how artificial intelligence can help me in my work day. As the work load continues to increase for broadcast meteorologists, AI will be a necessary tool as we go forward into digital and streaming."
Tom Kippen Chief Meteorologist
WJMN/WBUP/WKBP
"We've been so blessed to have Tim Heller coaching our weather team. He's helped add urgency and structure, which has not only helped with the on-air weather presentation, but also with our weather presentation on digital platforms as well."
Melissa Luck News Director
KXLY
"We've been so blessed to have Tim Heller coaching our weather team. He's helped add urgency and structure, which has not only helped with the on-air weather presentation, but also with our weather presentation on digital platforms as well."
Melissa Luck News Director
KXLY

Communicate more effectively
Work more efficiently

Coaching sessions from HellerWeather deliver short-term results and long-term commitments by bridging critical skills gaps, improving performance, and increasing proficiency in these six core competencies:

FORECASTING & STORYTELLING
WEATHER GRAPHIC DESIGN
SEVERE WEATHER COVERAGE
ON-CAMERA PERFORMANCE
DIGITAL CONTENT CREATION
SOCIAL MEDIA STRATEGIES

On-Site and Online Coaching Options

HellerWeather offers several coaching options for professional meteorologists and local television station weather teams. Coaching is always aligned with the station’s audience research and news coverage strategies.

DOWNLOAD THE FREE WX COMM ASSESSMENT TOOL

On-site coaching visits typically include collaborative coaching sessions focused on individual performance and group workshops to strengthen team coverage and address specific communication challenges.

HellerWeather also offers virtual coaching, a cost-effective solution for individual broadcast meteorologists and television stations on a limited budget. Virtual coaching sessions are conducted using Google Meet and scheduled at a time that’s convenient for the broadcast meteorologist, including night and weekend options.

"Tim Heller's coaching has been a game-changer for me, transforming the way I approach my daily duties, from forecasting to presenting on-air. As a result, I have delivered some of the best weathercasts of my career, while experiencing a boost in both morale and professional growth."
Albert Ramon Chief Meteorologist
CBS Chicago
"Tim Heller's coaching has been a game-changer for me, transforming the way I approach my daily duties, from forecasting to presenting on-air. As a result, I have delivered some of the best weathercasts of my career, while experiencing a boost in both morale and professional growth."
Albert Ramon Chief Meteorologist
CBS Chicago
“ Our team coverage and daily weather presentations have greatly improved with Tim Heller’s help. His advice comes from a place of experience and knowing what we are going through as on-air mets, which makes the collaboration especially valuable. He checks in with us regularly, and is there for advice and guidance whenever we need it.”
Kendra Kent Chief Meteorologist
WHNS Greenville, SC
“ Our team coverage and daily weather presentations have greatly improved with Tim Heller’s help. His advice comes from a place of experience and knowing what we are going through as on-air mets, which makes the collaboration especially valuable. He checks in with us regularly, and is there for advice and guidance whenever we need it.”
Kendra Kent Chief Meteorologist
WHNS Greenville, SC
“Tim Heller's coaching has been a great help. Organizing and structuring the content of my forecasts has helped me deliver a clear message to the viewer. I recommend his virtual coaching to anyone who speaks English or Spanish. It will take your presentation to the next level!”
Pablo Sánchez Chief Meteorologist
Telemundo Houston
“Tim Heller's coaching has been a great help. Organizing and structuring the content of my forecasts has helped me deliver a clear message to the viewer. I recommend his virtual coaching to anyone who speaks English or Spanish. It will take your presentation to the next level!”
Pablo Sánchez Chief Meteorologist
Telemundo Houston

FEATURED ON

RTDNA Logo
AMS Logo
Weather Brains
RTDNA Logo
AMS Logo
Weather Brains

News & Insights: Top Stories

AI and the 2025 Hurricane Season Forecasts

Google DeepMind showed remarkable skill in forecasting track and intensity

READ MORE
Josh Helmuth: Be the thing AI can’t be

AI is coming for TV news. But probably not in the way you think.

READ MORE
Person standing outside with an umbrella
AI Content + Human Context: The Winning Combination

Why it’s important to keep a “Human In The Loop”

READ MORE
More News