EXPERTISE MATTERS. NOW, MORE THAN EVER.
“Consumers are sampling right now, making it the perfect time to reinforce
or reassess your brand position, and keep feeding that desire to watch.”
The pandemic will eventually end, but weather will remain the number one reason consumers watch local news. That’s why broadcast meteorologists must demonstrate expertise every day on every platform. Now, more than ever.
HellerWeather now offers Virtual Coaching to ensure local TV station weather teams communicate effectively on-air and online. This first of it’s kind program combines one-on-one performance coaching with online lessons, using a curriculum developed by Tim Heller, talent coach and award-winning AMS Certified Broadcast Meteorologist with decades of major-market on-air experience.
This cost-effective solution bridges critical skills gaps and improves proficiency in six core competencies:
NEWS & INSIGHTS:
Local television stations report higher ratings as viewers seek out the latest information on COVID-19 and its effects on their community.
Broadcast meteorologists are scientists and adept at explaining complicated systems.
Exactly what is a weather story? And how do you tell it? Here's a better suggestion.