PUSH THE LIMITS OF THE ON-AIR WEATHER GRAPHICS SYSTEM.
- Integrate consistent station branding into all graphics on all platforms
- Modernize overall weather graphic content
- Specialized training in augmented reality content creation
Whether computer graphics are created on TruVu Max or Baron Lynx, the basic design concepts are the same. Maps and full-screen graphics must be clear, concise and always extend the station brand.
More people are watching weather on the go. Graphics must look good on a 5” smartphone as well as a 65” big screen TV. Often what looks great on one platform doesn’t register on the other.