Digital Content Creation
COMPLEMENT AND SUPPLMENT ON-AIR COVERAGE WITH RELEVANT ONLINE CONTENT
According to research, most people prefer to follow local news on websites, mobile apps, streaming channels, and other digital platforms.
- Create content deliberately aligned with the needs of an on-demand audience
- Adopt a Digital Now weather webcast format
- Maximize content distribution on all station-branded digital platforms
HellerWeather helps local television stations increase digital revenue by creating weather content that encourages repeat clicks, page views, and video starts.