Weather Graphic Design
PUSH THE LIMITS OF THE WEATHER COMPANY MAX AND BARON LYNX ON-AIR GRAPHICS SYSTEM
Weather graphics are a form of data visualization. The same principles of data visualization followed by graphic artists also apply to weather graphic design.
- Support the weather story with clear, concise data visualizations
- Build brand loyalty with consistent station identification
- Capitalize on the benefits of augmented reality storytelling
HellerWeather leverages communication science to guide broadcast meteorologists in creating weather visualizations that minimize cognitive processing, facilitate understanding, and boost engagement.