Social Media Strategies
ENGAGE VIEWERS AND FOLLOWERS TO PULL THEM BACK TO STATION-BRANDED PLATFORMS
Rather than trying to figure out the algorithms that will get content promoted, focus on creating quality content that promotes organic reach.
- Establish a unique personal brand and engaging social media presence
- Cross-promote broadcast and digital coverage to build a loyal online following
- Invite followers to participate in the news coverage with user-generated content
HellerWeather works with individual broadcast meteorologists to build an online following without adding to the daily workload.