Social Media Strategies
ENGAGE VIEWERS AND PULL THEM BACK TO STATION OWNED PLATFORMS
- Establish a unique social media personality
- Employ analytics to develop tactics for more effective posting on social media
- Invite followers to participate with user-generated content
Rather than trying to figure out the algorithms that will get content promoted, focus on communicating more effectively by cross-promoting weather content on each account.
Delivering essential weather content on social media is an important lesson in Virtual Coaching by HellerWeather.