Local TV stations need a new weather coverage strategy that proves the value of their product in a way that connects with consumers.
News & Insights
Local television stations report higher ratings as viewers seek out the latest information on COVID-19 and its effects on their community.
Social media can build brand awareness and weather awareness. But the lack of control creates problems.
Exactly what is a weather story? And how do you tell it? Here's a better suggestion.
Two tropical cyclones in the Gulf of Mexico at the same time creates challenges for local TV station weather teams.
Broadcast meteorologists are scientists and adept at explaining complicated systems.
More suggestions from broadcast meteorologists on the best way to use radar during severe weather coverage.
Create trust and build a loyal following with consistent, comprehensive weather coverage.
Based on recent trends, more local TV stations will tackle the sensitive topic of climate change this year.