Local television stations report higher ratings as viewers seek out the latest information on COVID-19 and its effects on their community.
News & Insights
Broadcast meteorologists are scientists and adept at explaining complicated systems.
Exactly what is a weather story? And how do you tell it? Here's a better suggestion.
More suggestions from broadcast meteorologists on the best way to use radar during severe weather coverage.
Create trust and build a loyal following with consistent, comprehensive weather coverage.
Based on recent trends, more local TV stations will tackle the sensitive topic of climate change this year.
Complicated weather data can produce compelling weather stories
Showcase the expertise and depth of knowledge of your weather team with these special reports.
Newsrooms need to keep people informed without becoming annoying.