FOREWARN WITHOUT HYPE.
- Improve risk communication during high-impact weather events while reducing anxiety
- Develop best practices for producing quick updates and continuous coverage
- Highlight methods to showcase proprietary technology
On a sunny day, the weathercast should be one big beautiful story. When severe weather develops, it’s all about risk communication: threats and impacts. No hype.
Best practices ensure your coverage is consistent and always showcases proprietary technology, like Doppler Radar and stormchasing vehicles. These tools help the weather team do their job which is to help people stay safe.