ONLINE CONTENT SHOULD KEEP VIEWERS CONNECTED WITH YOUR TV STATION 24/7.
- Develop digital content to complement and supplement on-air coverage
- Schedule pre-produced content during major weather events
- Maximize content distribution on station website and apps.
Videos, pictures, infographics and infomaps should change daily and more often during active weather events. This doesn’t mean more work, it means smarter work.
Building a library of content that changes with the seasons can extend your coverage by providing context and explanations beyond the forecast.