HellerWeather partners with The Weather Company

It’s no secret that I think augmented reality is the most dynamic storytelling tool available to broadcast meteorologists today. A few months ago, I participated in a webinar exploring the benefits of this relatively new technology. I write blog posts about augmented reality. I coach clients on how to use it more effectively.

That’s why I’m excited to announce that I’m officially partnering with The Weather Company, an IBM Business, to help their clients uplevel their productivity and performance on Max Reality.

“Tim has been one of our best Max Reality users since we first introduced the product. What better person to help our clients use it more effectively than him?”, says Therese DeMatteo, Product Marketing Manager at The Weather Company.

I was one of the first broadcast meteorologists to incorporate Max Reality into my daily weathercasts back in 2015 when I was the Chief Meteorologist at KTRK-TV in Houston. As a member of The Weather Company’s field trial team, I am intimately familiar with the software and know how to push the system to create realistic, engaging augmented reality weather content.

With this new partnership, I’ll share my knowledge and expertise through monthly blog posts on The Weather Company’s community website, host a Max Reality webinar, and participate in the Max User Group conference later this year. Plus, I’ll be creating original Max Reality content for The Weather Company clients to download and use in their weathercasts.

“Tim will act as an extension to our training team sharing augmented reality best practices, tip and tricks as well as scenes that clients can customize as they wish to ease their workflow and drive more audience with this powerful solution”, says Michael Convey, Max Offering Manager at The Weather Company.

HellerWeather offers several personalized coaching services for broadcast meteorologists and local TV stations. Max Reality Advanced Training goes beyond technical training and focuses on storytelling and the most effective way to deliver the essential message. WxComm Pro combines one-on-one virtual performance coaching with online lessons in effective weather communication. New this year, WxComm Webinars are customized, virtual presentations exploring specific weather communication challenges.

At a time when forecasts are available with one tap on every smartphone, Max Reality helps broadcast meteorologists establish themselves as the go-to weather expert in their community. The software can be used to explain complex weather patterns and highlight specific, important information consumers want and need to know. Weather presentations that engage the consumer improve comprehension, and are more likely to be remembered. Plus, it’s something an app can’t do.


Tim Heller is an AMS Certified Broadcast Meteorologist, Talent Coach, and Weather Content Consultant. He helps local TV stations and broadcast meteorologists communicate more effectively on-air, online, and on social media.

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