Max Reality Advanced Training Now Available
Max Reality is the most dynamic storytelling tool available to broadcast meteorologists today. Using software developed by The Weather Company, an IBM Business, broadcast meteorologists can create dynamic 3D weather presentations that go beyond the green wall.
However, the software is complicated. Basic training is not enough if broadcast meteorologists want to maximize the use of the software.
As a member of The Weather Company field trial team, I was one of the first broadcast meteorologists to incorporate Max Reality into my daily weathercasts back in 2015, when I was the Chief Meteorologist at KTRK in Houston. Now I work one-on-one with broadcast meteorologists and coach them on creating engaging augmented reality weather content every day.
My exclusive CONCEPT TO CONTENT coaching includes:
- ✓ Delivering the message with creative storytelling
- ✓ Building 3D weather explainer scenes
- ✓ Tips and tricks beyond basic training
- ✓ On-camera coaching for realistic delivery
- ✓ Exploring opportunities for building digital content
HOW CAN I MAKE MY WEATHERCAST LOOK DIFFERENT THAN THE COMPETITION?
That’s the number one question I hear from broadcast meteorologists and news directors. It’s tougher today because many TV stations are using the same graphics system.
It’s not the tools you have, rather how you use the tools that will differentiate you from the competition.
Tim Heller is an AMS Certified Broadcast Meteorologist, Talent Coach, and Weather Content Consultant. He helps local TV stations and broadcast meteorologists communicate more effectively on-air, online, and on social media.