Severe Weather Storytelling Tips for Broadcast Meteorologists
Reputations can be ruined if local TV stations don’t provide critical information when viewers need it most.
Category: Storytelling
Weather Trauma: A Psychologist’s Perspective
Recommendations for broadcast meteorologists who deliver information to viewers stressed out by the weather.
Don’t tell a weather story about data. Do this instead.
Broadcast meteorologists can produce more captivating weather hits by using data to tell a story.
The Pitch: A Home Run Connection between Baseball and Television News
The transition to weather is not a throwaway moment, pardon the pun.
Making Every Hit Count: Tips for Producing First Weather
Choosing what to cover at the top of the newscast should be a deliberate decision.
Making Weathercasts Rememberable: The Power of Limited Text
Some viewers need the essential message spelled out for them, literally.
Meeting Viewers’ Needs: A Guide for Broadcast Meteorologists
Don't tell a story about data. Use the data to tell a story.
The Weather Workstation of the Future
Artificial Intelligence can assist in every aspect of the weather production process.
The Weather Brand is More Than a Slogan
The weather brand is a promise. And it's up to the weather team to fulfill that promise every day.