Case Studies - HellerWeather

Why it's important to keep a "Human In The Loop"

Broadcast meteorologists can improve public understanding of severe weather risks by implementing 3 simple changes.

Only about 10% of local television stations in the U.S. produce relevant online weather content.

Many local television stations and broadcast meteorologists are not fulfilling their weather brand promise.

Why broadcast meteorologists should walk into the newsroom and meet the producers

A social media strategy that works well for other businesses and that television stations should consider.

When there’s no threat of severe storms, consumers say their preferred source of weather information is a mobile app.

Broadcast meteorologists can communicate more effectively by using something other than the standard rainbow color table.

Local TV stations need a new weather coverage strategy that proves the value of their product in a way that connects with consumers.