Social media can build brand awareness and weather awareness. But the lack of control creates problems.
Local television stations report higher ratings as viewers seek out the latest information on COVID-19 and its effects on their community.
More suggestions from broadcast meteorologists on the best way to use radar during severe weather coverage.
Based on recent trends, more local TV stations will tackle the sensitive topic of climate change this year.
Newsrooms need to keep people informed without becoming annoying.
The photo-sharing app requires a different content strategy than Facebook and Twitter.
News managers say they are "overwhelmingly confident" about the future of local TV news.
How one broadcast meteorologist found a loyal following on social media.