News and Weather: Working Together for Comprehensive Coverage
Why broadcast meteorologists should walk into the newsroom and meet the producers
UPCOMING EVENTS: NAB LAS VEGAS - APRIL 13-17, 2024
Why broadcast meteorologists should walk into the newsroom and meet the producers
A social media strategy that works well for other businesses and that television stations should consider.
When there’s no threat of severe storms, consumers say their preferred source of weather information is a mobile app.
Broadcast meteorologists can communicate more effectively by using something other than the standard rainbow color table.
Local TV stations need a new weather coverage strategy that proves the value of their product in a way that connects with consumers.
Sometimes it's better if you don't show a particular weather graphic on-air. Especially if it doesn't deliver the message.
Local television stations report higher ratings as viewers seek out the latest information on COVID-19 and its effects on their community.
Social media can build brand awareness and weather awareness. But the lack of control creates problems.
More suggestions from broadcast meteorologists on the best way to use radar during severe weather coverage.