Insights - HellerWeather

New artificial intelligence tools are making it more difficult to determine what’s real and what’s not.

Artifical Intelligence has already demonstrated significant advantages over conventional forecasting methods.

An experienced broadcast meteorologist offers words of wisdom to others working in the industry.

Only about 10% of local television stations in the U.S. produce relevant online weather content.

Many local television stations and broadcast meteorologists are not fulfilling their weather brand promise.

It may be time to consider a innovative approach that emphasizes the importance of keeping weather content updated on the website and mobile app.

Recommendations for broadcast meteorologists who deliver information to viewers stressed out by the weather.

An updated strategy to increase ratings and revenue.

This article may not earn me any friends at news consulting firms, but I’m OK with that.