The difference between a good and great weathercast is about two inches

There are advantages of working with a coach, be it in the gym or in the TV studio.

3 weather app strategies for local TV stations

Connect with consumers who prefer getting weather updates on mobile apps.

MAXimizing REALITY: Where Good Ideas Come From

Some of the best augmented reality ideas don't come from watching other weather presentations.

MAXimizing Reality: Storytelling in 3D

How do you decide what to do with software that can create almost anything you can think of? It starts with the message you want to deliver.

MAXimizing Reality: Pedestals and Panels

The second in a series of online articles on using augmented reality to communicate weather content more effectively.

New Year, New Weather Coverage Strategy

‘Tis the season for making resolutions and setting weather coverage goals for the New Year.

Augmented Reality is all around you

At some point, weather presentations that don't utilize augmented reality will stand out for the lack of innovation and creative storytelling.