4 Ways Broadcast Meteorologists Can Save Time
Communicate more effectively by working more efficiently.
Category: Social Media
The Weather Workstation of the Future
Artificial Intelligence can assist in every aspect of the weather production process.
Mastering Customer Service on Social Media: Tips for TV Newsrooms
A social media strategy that works well for other businesses and that television stations should consider.
The Six Jobs of a Broadcast Meteorologist
Local TV station weather teams don’t just forecast the weather. They are also responsible for producing the weather and delivering the weather on-air, online, and on social media.
Pew Research: Social Media use in 2021
Know your audience! A new study breaks down the number of active people on social media and which platforms are the most popular.
Why Social Media Shouldn’t be the Primary Way You Communicate
Social media can build brand awareness and weather awareness. But the lack of control creates problems.
3 Ways to Make Instagram Posts More Engaging
The photo-sharing app requires a different content strategy than Facebook and Twitter.
Mixing personality with meteorology on Facebook
How one broadcast meteorologist found a loyal following on social media.