How to tell if that viewer photo is fake
New artificial intelligence tools are making it more difficult to determine what’s real and what’s not.
Category: Digital Content
New Study Exposes Gap in TV Station Online Weather Coverage Strategy
Only about 10% of local television stations in the U.S. produce relevant online weather content.
Think Digital NOW not Digital First for online weather
It may be time to consider a innovative approach that emphasizes the importance of keeping weather content updated on the website and mobile app.
Weather Trauma: A Psychologist’s Perspective
Recommendations for broadcast meteorologists who deliver information to viewers stressed out by the weather.
Digital Weather Coverage: Challenges and Opportunities
An updated strategy to increase ratings and revenue.
4 Ways Broadcast Meteorologists Can Save Time
Communicate more effectively by working more efficiently.
The Weather Workstation of the Future
Artificial Intelligence can assist in every aspect of the weather production process.
New Research: Preferred source for weather is NOT local TV newscasts
When there’s no threat of severe storms, consumers say their preferred source of weather information is a mobile app.
The Six Jobs of a Broadcast Meteorologist
Local TV station weather teams don’t just forecast the weather. They are also responsible for producing the weather and delivering the weather on-air, online, and on social media.