The Best Weather Stories Are Not Complicated
Serve your viewers better by focusing on the essential information they need and want to know about the weather.
Category: Insights
New Research: Preferred source for weather is NOT local TV newscasts
When there’s no threat of severe storms, consumers say their preferred source of weather information is a mobile app.
Are broadcast meteorologists operating out of fear or courage?
Signs indicate major change is occurring in the TV weather business. How are we responding?
Weather apps are getting smarter and more useful
Consumers don't even need to look for weather information anymore. It comes to them automatically.
What meteorologists need to know about data visualization
Create engaging weather visualizations using some of the same techniques used by scientists and data analysts.
The Six Jobs of a Broadcast Meteorologist
Local TV station weather teams don’t just forecast the weather. They are also responsible for producing the weather and delivering the weather on-air, online, and on social media.
Color Weather Radar for the Color-Blind Viewer
For almost 10% of the population, this is what radar looks like. A new study from HellerWeather reveals a better option.
4 Types of Everyday Weather Consumers Care About
There's no such thing as a quiet weather day. There's always something occurring or forecast to develop that fits one of these categories.
Data Visualization and the (overused) Rainbow Color Table
Broadcast meteorologists can communicate more effectively by using something other than the standard rainbow color table.