New Research: Preferred source for weather is NOT local TV newscasts
When there’s no threat of severe storms, consumers say their preferred source of weather information is a mobile app.
Category: Storytelling
Weather apps are getting smarter and more useful
Consumers don't even need to look for weather information anymore. It comes to them automatically.
The Six Jobs of a Broadcast Meteorologist
Local TV station weather teams don’t just forecast the weather. They are also responsible for producing the weather and delivering the weather on-air, online, and on social media.
4 Types of Everyday Weather Consumers Care About
There's no such thing as a quiet weather day. There's always something occurring or forecast to develop that fits one of these categories.
Whole Brain Weather Communication
Understanding how people process information can help broadcast meteorologists communicate more effectively.
MAXimizing REALITY: Severe Weather Coverage
Augmented Reality can simplify complex concepts and focus viewers' attention on essential information during severe weather coverage.
Don’t Tell Viewers a Weather Story. Do This Instead.
Exactly what is a weather story? And how do you tell it? Here's a better suggestion.
3 Weather Story Ideas for Sweeps Month
Showcase the expertise of your weather team with these special reports.
The Most Important Part of the Newscast
Pew Research confirms what we already know and highlights a challenge facing broadcast meteorologists.