The Future of TV Weather is Over The Top
OTT content can bolster a TV station's weather coverage beyond broadcast.
Category: Insights
3 Ways to Make Instagram Posts More Engaging
The photo-sharing app requires a different content strategy than Facebook and Twitter.
Tracking a Tropical Storm with No Name
What can you say about a tropical storm that hasn't formed? Here are some suggestions.
New Strategy: Digital Now Instead of Digital First
Online weather content must always be valid, no matter when someone checks the website
Report: More Local TV News, More Jobs
News managers say they are "overwhelmingly confident" about the future of local TV news.
Storm Chasing with a Drone
Storm chasers went to new heights while covering a tornado. They used a drone.
When Weather is News: Alabama Tornadoes
Use the weather team to demonstrate expertise and add depth to your news coverage.
Notes from the Magid Weather Institute 2019
What is your RTW: Reason To Watch?
Because Science
Add a little science to your weathercast…but make it interesting!