FREE EBOOK DOWNLOAD

Broadcast meteorologists do important work. They keep their community safe during severe weather and help people live a happy, healthy life.

That’s important work.
But it’s not essential work.

Today, weather information is everywhere, so broadcast meteorologists must find new ways to connect with smart, busy consumers.

The Fundamentals of Effective Weather Communication helps broadcast meteorologists produce comprehensive coverage with a consistent message every day on every platform. You will learn how to produce and publish with a purpose. Connect with viewers and followers on an intellectual, emotional, and visceral level. Turn switchable viewers into loyalists while increasing page views and video starts online.

Fill out the form below and download this free ebook. Spend some time exploring the fundamentals. This isn’t about doing more work. It’s about doing the same work, but better work. As you’ll discover, it’s essential.