VIRTUAL COACHING
FOR BROADCAST METEOROLOGISTS
Master Class + Performance Coaching
HellerWeather offers a unique professional development experience for broadcast meteorologists who are ready to uplevel their performance and productivity.
WxComm Pro combines one-on-one performance coaching with a Master Class online learning program that explores proven, practical strategies for effective weather communication on broadcast and digital platforms.
This innovative, cost-effective program was developed by Tim Heller, an AMS Certified Broadcast Meteorologist with decades of experience leading major-market weather teams.
WHO IS THIS FOR?
- ✓ Broadcast meteorologists who are ready to invest in their professional development and personal growth.
- ✓ Established broadcast meteorologists craving a creative and inspirational jolt to reinvigorate their weather coverage on-air, online, and on social media.
- ✓ Early-career broadcast meteorologists learning to navigate the daily workflow and establish best practices for daily and severe weather coverage.
- ✓ Local TV stations wanting to establish a cohesive and comprehensive weather coverage strategy for the entire weather team on all broadcast and digital platforms.
- ✓ Meteorology students considering a career in broadcasting or other communication fields.
- ✓ Meteorologists preparing to apply for the American Meteorological Society Certificate of Broadcast Meteorology or the National Weather Association Seal of Approval.
- ✓ Meteorologists needing professional development experience or continuing education credits.
The American Meteorological Society has determined WxComm Pro is worth 2.0 Professional Development Points for Certified Broadcast Meteorologists.
Tim Heller's coaching doesn't disrupt or completely change what you are already doing, but rather helps you refine the message you are delivering on a daily basis to your viewers and followers. I feel like I am serving my viewers better."
WxComm Pro is based on the Fundamentals of Effective Weather Communication, written by Tim Heller, your coach and mentor for this program.
This innovative, proprietary concept was recently featured in the Bulletin of the American Meteorological Society.
Download the free e-book and get a head start on the first lesson in the Master Class online learning program.
Communicate More Effectively
Every Day on Every Platform
There are eight lessons in the Master Class online learning program. Each lesson takes about 15-20 minutes to complete. The real work happens after completing each lesson when meteorologists apply the proven communication strategies to their daily work.
This is a self-paced program. However, to be effective, clients are encouraged to complete one lesson per week.
LESSON 1: INTRODUCTION TO THE FUNDAMENTALS
Divide the daily workload into three manageable tasks:
forecasting the weather, producing the weather, and delivering the weather.
LESSON 2: ACCURATE METEOROLOGY
Commit to producing an accurate forecast or nothing else matters
LESSON 3: THE ESSENTIAL MESSAGE
Edit the meteorology into a few clear, concise, conversational statements
LESSON 4: METEOROLOGY MARKETING
Learn how the “generous act of helping others” can help you communicate more effectively
LESSON 5: DELIVER ON-AIR
Produce viewer-driven weathercasts and teases
LESSON 6: DELIVER ONLINE
Supplement and complement on-air weather coverage with relevant digital content
LESSON 7: DELIVER ON SOCIAL MEDIA
Cross-promote content to pull consumers back to station-branded platforms
LESSON 8: DEVELOPING BEST PRACTICES
Define your personal brand and establish daily routines
While completing the Master Class online learning program, clients work one-on-one with Tim Heller during a series of coaching sessions that examine every aspect of a broadcast meteorologist’s job and the content they produce on-air, online, and on social media.
YOUR FIRST COACHING SESSION IS FREE!
Click Here to book a free introductory Performance Coaching Session with Tim Heller.
No enrollment fee or credit card is required.
Each lesson includes a short video and accompanying notes
Downloadable worksheets help implement practical strategies
Additional Resources encourage continued professional development
Lessons are available in Spanish with translated video captions
Coaching sessions with Tim Heller are scheduled between lessons in the Master Class online learning program and typically last 60-90 minutes. Coaching is conducted using Zoom, allowing broadcast meteorologists to schedule meetings when it’s convenient for them, including nights and weekends.
Tim Heller is a fantastic coach who truly cares about his clients and continues to reach out with follow-ups after your coaching is over. One of the BEST purchases I have made."
All virtual coaching options include
a risk-free money-back guarantee!
If you are not completely satisfied, HellerWeather will refund any unused portion of the enrollment fee.
WxComm Pro+ is designed for local TV station weather teams and includes several additional services:
- + Creative Consultation on graphic design
- + Meteorological Support during major weather events
- + Storm Coverage Support during major weather events
- + Market Exclusive Agreement (with restrictions)
All virtual coaching programs are priced per individual. One charge includes the Master Class, individual performance coaching sessions, and support via email and phone for the duration of the program. Discounts are available on WxComm Pro+ for 3 or more team members working at the same TV station or local media outlet.
Due to existing market-exclusive coaching agreements, WxComm Pro and WxComm Pro+ virtual coaching programs are not available in some areas. Click the appropriate button below to be added to the waitlist.
WxComm Edu is only available to meteorology students with an .edu email address.
WxComm Edu
Per Meteorology Student
-
-
8 Online Lessons
Master Class exploring effective weather communication strategies -
1 Career Coaching Session
90 minute meeting using Zoom
with Resume Reel Review
WxComm Pro
Per Meteorologist
-
6 Month Commitment
-
8 Online Lessons
Master Class exploring effective weather communication strategies -
5 Performance Coaching Sessions
60-90 minute collaborative
coaching sessions using Zoom -
1 Additional
Follow-Up Coaching Session -
Downloadable Cheat Sheets
-
Coaching Support
via email and phone
WxComm Pro+
Team Discounts Available
-
1 Year Commitment
-
8 Online Lessons
Master Class exploring effective
weather communication strategies -
5 Performance Coaching Sessions
60-90 minute collaborative
coaching sessions using Zoom -
3 Additional
Follow-Up Coaching Sessions -
Downloadable Cheat Sheets
-
Coaching Support
via email and phone -
Creative Consultation
on computer graphic design -
Meteorological Support
during major weather events -
Storm Coverage Support
during major weather events -
Market Exclusive Agreement
for the duration of the program
if entire weather team enrolls
The following services are available for an additional fee:
- On-Site Coaching
- On-Demand Virtual Coaching
- Max Reality Advanced Training using software developed by The Weather Company
- Forecasting Training
- Leadership Coaching for new Chief Meteorologists
- WxComm Webinars customized to address specific communication challenges
- Broadcast Meteorology Career Counseling and Coaching
Click here to contact Tim Heller
and inquire about these services.